works – puting Toolkit
10 Aug 2012
Objective of the puting Toolkit:
This toolkit includes our value proposition in cloud to guide you in conversation with
journalists and key influencers. It also includes additional background information
that can serve as useful resources when engaging media and developing briefing
documents for spokespersons.
For further information, please feel free to contact the regional team at
******@.
Interview/Media Engagement Objectives:
1. Position F5 as a thought leader in the technology industry with a differentiated
point of view on trends and hot buttons.
2. Emphasize how F5’s advanced Application work (ADN) minimizes
disruptions and maximizes control, which ensures availability, scalability and
security, similar in both the cloud and in a traditional environment.
3. Drive awareness of F5’s technology solutions, showcasing the various end-to-end
solutions that can be customized to suit each customer’s specific private, public
and hybrid cloud needs.
4. Showcase how F5 enables businesses to fully reap the benefits of cloud
computing with its unique application control plane architecture that builds the
foundation for a dynamic, service-enabled data center.
5. Emphasize how F5 can help enterprises increase the quality of customer
experience, scale the business without scaling costs and manage bu
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