熊猫茶市场策划.doc

熊猫茶市场策划
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang ciasy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
首先对业务员进行茶叶及营销知识方面的培训，灌输 “熊猫茶”的思想。树立起“熊猫茶”的“品质、数量、服务”三大承诺为中心的责任感。在营销计划中，将营销思路分为2个部分，一方面以中高档产品为主打方向，强化“熊猫茶”这一品牌意识，通过品牌战略吸引消费者，另一方面针对大众档次以（低档茶为主）非品牌战略面向广大普通消费者，通过部分批发渠道或直接进入低档茶铺、茶馆。
二、实施手段：
根据“熊猫茶”的产品定位和消费群体（场所），将业务员分成若干个业务小组，从各个领域去开发市场，同时分几个阶段进行实施。同时公司配合销售人员开展各项宣传工作，例如宣传画册的制作发放、户外广告、车厢广告等。
第一阶段：按消费行业及场所分类或按区域划分组建以下业务组（主要以南京市场为主打目标），时间三个月。
、有实力的干