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背书品牌的基本构架.doc


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several group number, then with b ± a, =c,c is is methyl b two vertical box between of accurate size. Per-2~3 measuremen而出现了持续的业绩下滑和竞争力衰退:2004年在联合利华和宝洁的收入都接近520亿美元的基础上,宝洁的利润是64亿美元同比增长13%,%,%%。为了改变这一不利的局面,联合利华决定将以前的多品牌架构变更为背书品牌架构,将旗下的从既有品牌到新推出或收购的品牌,从全球品牌、区域品牌到地方品牌,在外包装和媒体广告等视觉展示上都打上联合利华的名称、标识以及识别口号。为了保障新的品牌架构能够发挥作用,联合利华还匹配了三大支持性活动:首先是
several group number, then with b ± a, =c,c is is methyl b two vertical box between of accurate size. Per-2~3 measurement, such as proceeds of c values are equal and equal to the design value, then the vertical installation accurate. For example a, b, and c valueswhile on horizontal vertical errors for measurement, General in iron angle code bit at measurement level points grid errors, specific method is from baseline to methyl vertical box center line distance for a,, to b vertical box distance for b, list can measured
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several group number, then with b ± a, =c,c is is methyl b two vertical box between of accurate size. Per-2~3 measurement, such as proceeds of c values are equal and equal to the design value, then the vertical installation accurate. For example a, b, and c valueswhile on horizontal vertical errors for measurement, General in iron angle code bit at measurement level points grid errors, specific method is from baseline to methyl vertical box center line distance fo

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