商贸案例分析 戴尔电脑.pptx

puter Corporation Outline 1?Part 1: Background Introduction 2?Part 2: Defining the Problem & Generating Alternative Solutions 3?Part3: Evaluation of Possible Solutions 4?Part 4: mendations & Justification Background IntroductionThe Newest Free Business Template 0 panyfounded by Michael Delldesigns, manufactures, markets, services and supports a wide range puter systemsmarkets puter hardware and software, as well as service and support programsthe world’s leading direct marketer of puter anized around three distinct customer accountsB. individualsC. small and medium-sized businessesReached through Dell’s Major Accounts DivisionReached through the Dell Direct DivisionThe Strategic bination of relatively high performance and relatively low pricemanufacturer-direct marketing strategy: marketed puters directly to end usersThe strategic vision evolved in include three key elements:maintaining a direct relationship with the end users of its productsdeveloping high-quality products that are customer configured and sold at reasonable pricesproviding industry-leading service and petencyIn early years:innovative direct selling model-- prompted its petitors to expand into the direct channelCurrently: ability to efficiently deliver new value-added it sells are “built to order” in that virtually all of puters are assembled and shipped within three to five days of payment receipt focuses on sophisticated buyers and OfferingProduct puters work serverstwo product linesthe OptiPlex (for major account customers) the Dimension (for smaller, independent users) product line: the Dell Latitude pany anizationsA?Dell Americas focuses on the US, Canada and Latin AmericaB?Dell Europe focuses on Western European countriesC?Dell Japan focuses only on that countryD?Dell