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中小企业管理——我们可以从创业理论中学到什么[外文翻译].doc


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外文翻译
SME Management – What Can We Learn From Entrepreneurship Theory

Many contributions from management theory and strategy research remind us to consider the entrepreneurial and creative dimension of management – even in situations where SMEs are confronted with fierce and petition, complex and turbulent business environments, demanding and powerful customers, and limited resources. In fact, it is not easy for SMEs to find or develop a promising strategic path anizational development when the ordinary business seems to attract almost all the available forces of the firm. Nevertheless, the innovative potential and the high flexibility due to low plexity of anization, the closeness to the customer, the independence in terms of being free from outside control and the deep impact of the owner on the business are typical attributes of small business firms often mentioned in literature (. Stanworth – Curran, 1976; Storey, 1994; Beaver, 2002). It reminds us that SMEs are in no way powerless. Instead there are numerous ways in order to shape even difficult market situations. When searching for theoretical frameworks which address voluntarism regarding the relationship between the firm and the external business environment, we can find some interesting approaches. ., the resource-based view (Barney, 1991), the dynamic capability perspective (Teece et al., 1997), and petence movement (Hamel – Prahalad, 1994) emphasize the proactive potential of the firm by referring to certain types of resources and capabilities. Their basic reasoning is well adopted in management research and is already on the way to rate small business management (. Shepherd – Wiklund, 2005). More surprisingly, the potential of entrepreneurship theory is not well scrutinized so far, although it offers a rich tradition and is close to the particular circumstances SMEs have to cope with. Against the mentioned background, the question arises: What can we learn from entr

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