营销策划-商业综合体-美地行商业地产营销策划案例-东上海乐活广场.doc

目录一项目市场分析...............................................................................................................................21、商业环境分析.......................................................................................................................22、SWOT分析............................................................................................................................2(1)Strength优势.........................................................................................................2(2)Weakness弱势.........................................................................................................3(3)Opportunity机会.....................................................................................................3(4)Threat威胁...............................................................................................................33、消费群体分布.......................................................................................................................3(1)地域分布...................................................................................................................3(2)消费者细分...............................................................................................................3(3)消费群体结构...........................................................................................................4(4)目标客源分析...........................................................................................................5(5)案例分析...................................................................................................................5二商业定位建议...............................................................................................................................61、定位策略...............................................................................................................................62、商业定位........................................................................................................................