山东网通发展战略规划.pdf

pany is the biggest fixed-line incumbent in ShandongProvince, who munications support for the country and facilitates thepromotion of national economic development and people’s living quality. It alsobelongs to one of the monopoly industries which connect the national economy andthe people’s livelihood. Since 1998, Chinese munications market hasexperienced serial reforms . Until now the reforms have played enormous role. Forinstance, petition situation e into being, the industry has beendeveloping dramatically, new products have been developed, new technologies havebeen adopted, and the prices of the services and products have been lower and , the deep contradictions and problems in the munications markethave been unveiled, such as the petition is fiercer, petition between the fixed-line and munications is prominent, theregulations and laws are lack, the national policies are mismatching, the opportunitiesto gain resources are unfair, which result in the imbalance increase between therevenue and profit of the operators, the descent of the payoff capability, the imbalanceof petitive capability and the slower adoption of new technology. For instance,the country always delays the issuing time and the number of 3G licences. Under suchsituation, the country will further accelerate the munications reform,consummate the laws and regulations, restrict the market behaviours, adjust marketstructure, and establish more facilitated munications market. pany, as the pany which was split previously, is the dominantlocal fixed-line operator, who possesses of the advantages work, brand andhuman resources, but at the same time, faces the petition from mobileservices and other new operators, the slower increase of the revenue, the users’switching and tariff reducing, and the subversive threats from the adoption of newtechnology. Therefore, under the current grim situation, short-term and long-termstrategic planning is necessary, especially a long-term strategic planning t