北京学院本科毕业论文题目:浅析当当网的营销策略院、系:管理科学系学科专业:市场营销学生:杨飞学号:0600090220指导教师:王丽二零一零年肆月西京学院本科毕业论文题目:浅析当当网的营销策略院、系:管理科学系学科专业:市场营销学生:杨飞学号:0600090220指导教师:王丽二零一零年肆月西京学院学士学位论文I浅析当当网的营销策略摘要当当网是全球最大的综合性中文网上购物商城,成立十多年来,当当网无疑是成功的,但是经历着中国电子商务快速发展时期的当当并不是一路顺风。本文对当当网的概况进行了介绍,从当当网的营销策略,主要是从产品策略、渠道策略和促销策略三个方面进行分析,发现当当网在经营中所存在的问题,并提出相应的改进意见。第一,优化产品组合,在稳定图书业务的同时,加快百货产品的发展;第二,加快物流配送体系的建设;第三,改善服务质量,提高顾客满意度。只有这样当当网才能持续、快速、健康的发展。关键词:prehensiveChineseonlineshoppingmall,wasestablished10years,essful,,anoverviewofDangdangwereintroducedfromDangdangmarketingstrategy,mainlyfromproductstrategy,channelstrategyandmarketingstrategyanalysisofthreefoundDangdanginoperatingabusinessproblem,,theoptimizationofproductmix,whileinastablebusinessbooks,speedupproductdevelopmentdepartment;Second,speeduplogisticsanddistributionsystem;third,improveservicequality,,:DangdangPortfolioLogisticsService西京学院学士学位论文目录中 文摘要·······································································································································I英 文摘要······································································································································II1绪论........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
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