目录一、前言.............................................................................................................................................3二、市场信息.....................................................................................................................................3(一)市场性.............................................................................................................................3(二)商业机会.........................................................................................................................4(三)市场成长鞋业.....................................................................................................................4(四)消费者接受性.....................................................................................................................4三、市场研究.....................................................................................................................................5(一)设定对象.........................................................................................................................5(二)市场预估.........................................................................................................................5(三)竞争环境.............................................................................................................................6四、消费者研究(潜在目标消费群体).............................................................................................7五、营销的有利点于不利点.............................................................................................................7六、营销途径.....................................................................................................................................9七、广告创意...................................................................................................................................11八、预算...........................................................................................................................................12附录1:.....
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