山西国际商务职业学院毕业设计
XXXXXXXXXXXXXXX学院
毕 业 设 计
XXX蜂蜜的营销策划
学生姓名 XXXX A
学 号 XXXXXX ............................................7
消费者分析......................... ........................8
......................................... ..8
...................... .....................8
第四章 蜂蜜产品SWOT分析............ . ....................10
山西国际商务职业学院毕业设计
II
(Strength)...........................................10
..............................................10
.................. ...........................10
..........................................10
(Weakness)...........................................10
..............................................10
(Opportunity).......................................10
(Threat)............................................10
第五章 营销策略............. .................................11
.........................................11
...................................................11
产品差异化诉求.............................................11
渠道策略...................................................11
促销策略...................................................11
销售预测...................................................11
第六章 问题及建议.......................................12
.......................................................12
.............................................12
.......................................12
.............................................12
.....................................12
...............................................12
.......................................................13
结论..............................................................14
致谢..............................................................15
参考文献............................
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