MRO工业品超市研究[56页].docx

……………………………………………………………最新资料推荐…………………………………………………
……………………………………………………………最新资料推荐…………………………………………………
最新精品资料整理推荐，更新于二〇tion of industrial products display, retail, wholesale, maintenance, information exchange platform in a body's comprehensive circulation. At present domestic MRO industrial products is given priority to with industrial goods online supermarket, supermarket stores form is less, most concentrated in the middle and lower reaches of the Yangtze river region, such as Shanghai, jiangsu, zhejiang, where more developed industrial products manufacturing, technical talent is dense, and city logistics distribution system more perfect, attractive to investors.
Industrial products supermarket customer is different from general supermarkets consumers, users when shopping in the supermarket by commodity characteristics and gradually transformed into interest and increase the service experience. Industrial products supermarket as MRO products of the largest retailers, to promote the development of China's industrial modernization and scale is of great significance. This study focused on the industrial products supermarket customer service quality improvement strategy, enterprise customers as the core research on industrial products supermarket products, combined with its current status and existing problems were analyzed, and the service quality on the basis of the theory of relevant literature, to build a relatively complete set of service quality influence factors model, from many aspects the comprehensive measure service quality level of the domestic large-scale industrial products supermarket.
This study, through the method of literature review, interview and investigation, the factors of industrial products supermarket service quality and customer satisfaction, buy the content such as research and combing, explains the relevant concepts and the relationship between the, this study proposes a research framework and research hypothesis, industrial products