最新旅游管理专业毕业论文( 乡村旅游形象提升).doc

旅游管理专业毕业论文( 乡村旅游形象提升)
乡村旅游目的地形象提升的路径研究——以海口市为例
of accountability, redress of orders and 是海口市乡村旅游目的地也有着自然环境保存较为良好、交通便捷等自身优势条件，还有海南省支持开展乡村旅游的政策优势。结合海口市乡村旅游的实际情况，提出了“规划建设层面〞和“市场营销层面〞两个方面的提升海口市乡村旅游形象的路径，具体包括以下内容：规划建设层面：加强乡村旅游目的地形象的协调规划、加强乡村旅游目的地产品和设施建设、提升乡村旅游目的地效劳功能和质量；市场营销层面：加强广告宣传、开展乡村旅游摄影大赛、将乡村旅游目的地融入影视剧的拍摄、开展多种形式的乡村旅游节，等等。
关键词：乡村旅游目的地；形象提升；海口市；路径
乡村旅游目的地形象提升的路径研究——以海口市为例
of accountability, redress of orders and prohibitions. Strengthening the honesty and self-discipline of leading cadres honesty in politics and education work, enhance leaders ability to resist
of accountability, redress of orders and prohibitions. Strengthening the honesty and self-discipline of leading cadres honesty in politics and education work, enhance leaders ability to resist2
of accountability, redress of orders and prohibitions. Strengthening the honesty and self-discipline of leading cadres honesty in politics and education work, enhance leaders ability to resist0
Abstract
In China, rural tourism, covering almost all parts of the country, has become one of the important ways of Chinese residents leisure, vacation. Rural tourism both for tourists or tourist destination with no small functions and roles, such as for tourists relax and return to the pastoral, parent-child education. Increase the income of rural residents, is conducive to the construction of rural image enhance, promote rural cultural development of tourism destinations. This article by Dragonscale Village, Haikou City, Ka Lok Village with a typical representative of Haikou City, rural tourism destination field surveys and data access that although in recent years, Haikou City, the construction of rural tourism destination image has been some related measures, but at this stage there are still image building lack of unified planning and guiding, tourism product development, infrastructure and other issues to be perfect. Haikou City, rural touri