德芙心语巧克力语录.docx

德芙心语巧克力语录
篇一：德芙心语包装纸上的句子
爱是午夜的一盏灯
欢乐总是不经意的到来
经典是流行的再版发行
恒久就是永不知道有多远
缄默的时候你离自己的灵简单胜利
最美的你就是你原来的样子
when you lose dont lose your confidence
雨天遗忘带伞，是一件浪漫的事。
想钓到鱼吗？先问问鱼儿吃什么。
想不开，是因为心没有翻开。
不同的挚友为你记住不同的岁月。
翻开心情调色板，生活色调随意选。
爱只是一个字，但须要两个人说。
There is no joy like the joy of sharing
对华蜜而言，爱是投资，巧克力是赞助。
看书要看漫画书，送花要送爆米花
用“心”对你说
冬天是沉淀的季节
Open your arms to change
再远的距离也不会是遗忘挚友的理由










天气一般，心情不一般
还清晰地记得《匆忙那年》里，方茴送给陈寻的“心语”巧克力包装上写的是：错了没关系，真的没关系。
然后，他们就真的错了那么多年。。。
可是，至今我还是没有找到这句话。
错了没关系，真的没关系。
篇三：德芙心语筹划文案
德芙心语巧克力
2022年品牌传播方案
筹划人：王汝佳
呈送日期：2022年4月18日
书目
?前言 ························································································································3 ?一、市场分析 ·····································································································4










1、我国巧克力市场背景
2、德芙心语巧克力市场分析〔SWOT分析〕
?二、消费者分析 ································································································7 ?三、企业经营分析 ····························································································8 ?四、产品分析 ·····································································································8
1、德芙心语巧克力分析
2、竞争对手巧克力分析
?五、传播策略 ·····································································································8 ?六、广告策略 ·····································································································9










1、广告目的
2、广告主题