品牌名构词.doc

-1- 12级词汇课程论文题目 Analysis of characteristics of the vocabulary of English brand name 专业班级英语 1班学号 1210010119 学生姓名谢春梅学院外语学院指导教师涂朝莲得分完成日期: 2014 年 11月 19日-2- Table of Contents Abstract in English …………………….……………… i Abstract in Chinese ………………………………………. ii Introduction ………………………………………………………… 1. Onomatopoeic Motivation ……………………………………….. 2. Morphological Motivation ………………………………………. Abbreviations …………………………….................. ................. ……………………………………………………….. Orthography …………………………………………………….. Deviation ………………………………………………………… 3. Semantic Motivation …………………………………………….. 4. Etymological Mo tivation ………………………………………… Proper name …………………………………………………….. The Name of Designers ……………………………………… . Place names ………………………………………………… . Loan word ………………………………………………………. Conclusion ……………………………………………..…………..... 1112223333 -3- Abstract As the economic globalization deepens, all kinds of brand name had rated into life. Brand name, asa new industry, played a more and more important role in the petition. In order to attract consumers ’ attention and realize its promotional purpose, the founder played attention to the choice of the brand name, because a essful brand name could bring more advantages . Therefore, this article mainly analyzed the word-formation methods of English brand names; the main discussion was by motivation word- formation methods , focused on the o