餐饮营销筹划方案范文
【篇一：餐饮业营销筹划书范本】
餐饮市场营销筹划书
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一、前言..............................................３
二、环境分析....................................................................................... 4
第二章 市场分析 ............................................................ 4
（波特五力模型） ................................................................................................ 5
第三章 stp战略 ............................................................. 6
（segmenting market）表 .............................................................................................. 6
（targeting market） ................................................................................................... 7
（positioning） .............................................................................................................. 8
第四章 营销方略 ............................................................ 9
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第五章 具体活动方案 ....................................................... 13
具体筹划方案项目与活项日程 ................................................................................................. 13
(举例)........................................................................................................ 15
第六章 附录 ........................................................ 18 附录一 调查问卷 ....................................................................................
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