世界500强模板简历 (1).docx

世界500强模板简历 (1)

Marisa Baptiste
7101 E. Mary melon, Unit 34◆McHenry, IL 69065
◆maris WORLDWIDE, ACCOUNT DIRECTOR, Minneapolis, MN, 2000—2001
●Created brand architecture for interactive assignment in winning Bass Hotels (Holiday Inn
parent) digital pitch
● Worked with ethnographer/psychologist developing innovative research approach to uncover
a new competitive brand positioning within the family of Holiday Inn Brands
●Led repositioning of historically leisure brand, recasting Holiday Inn as the preferred
destination for business travelers
●Negotiated exclusive sponsorship of NCAA men’s Final Four, creating an integrated
promotional/creative campaign targeted to business travelers
J. WALTER THOMPSON, GROUP ACCOUNT DIRECTOR, Toronto, Canada, 11017—2000
● Managed 10 active brands including Kraft Dinner, Philadelphia Cream Cheese, Miracle Whip,


and Kraft Singles for agency’s largest account

Marisa Baptiste
7101 E. Mary melon, Unit 34◆McHenry, IL 69065
◆******@
EXPERIENCE
OGILVY & MATHER, VP, GROUP ACCOUNT DIRECTOR, Chicago, IL/Pittsburgh, PA, 2002—present
● Orchestrated two-year strategic brand overhaul for T