双汇火腿促销的方案.ppt

双汇火腿促销方案 -- 鹰之队组长: 朱明军策划时间: 2001 年 11 月 23 日 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 策划方案目录 4目标对象 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 活动目标提高企业形象, 增加销售量 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 活动主题 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 活动时间及地点武商量贩 2011 年 12 月 24 日— 25 日(星期六、日) 12 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 市场分析?本超市周围坐落几所高校,学生人数较多;并且在校大学生学习比较紧,经常到深夜才休息,一般到这个时候都很想吃一些什么东西借以充饥提神。?附近有几座工厂且经常加班 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 目标人群消费对象:学生、加班职员、差旅人员、打工族产品定位:速食品 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 促销策略广告销售促进人员推销 M1 M1 M2 M2 M4 M4 M3 M3公共关系