《品牌天机》泄露一分钱做品牌的天机
Famous brand expert Mr. Xie Fuliang and Mr. Zhu Liang jointly created "brand secret, ultra low cost, media reports, a great degree to improve the snow child Pearl brand visibility and reputation.
Well, how to successfully achieve a penny to do the brand?
Many companies believe that the brand will have to do advertising, it is necessary to ask a popular star as spokesmen. Even if can not afford a pop star, or at least to please a star only once in the limelight. In fact, we must clearly realize that "Star" is just a brand shaping strategy: advertising is only a way for enterprises to shape brands, but it is not the only way. For example: the new concept of Yamaha make humanities electric vehicles, the electric vehicle market Chinese is a human One divides into two. , electric cars, one is the non human electric vehicles, Yamaha becoming the first electric car brand worthy of the name of humanities, quickly set up own brand position in the electric vehicle industry. Harmony is more and more recognized, Yamaha strong spoiler, immediately let the human vehicle become the new darling of consumers.
Brand building is a systematic project, the right brand positioning is a good start, is not a celebrity or advertising will be able to release some of the Everything will be fine.
If you want to own products can be sold, can not expect to the wanton marketing or adve
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