新闻策划十大原则.doc

新闻策划十大原则
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang cof up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
　　时机性原则
　　新闻策划必须重视新闻推出的时机。
　　时间的变化，社会的大背景就会发生变化，公众的关注点也将发生变化。因此，同样一个新闻事件放在不同的时间——也就是不同的社会大背景下发生，会产生不同的新闻效应。
　　对于某个具体的新闻事事件来说，只有在符合其“发生”的社会大背景存在的那个时间段推出才能产生效果。当这个时间段已经过去，在整个社会的关注点已经转移时，如果你再来推出这一“过时”的新闻，就没有多大意义了。
　　所以，新闻策划有个基本的要求，就是要有足够的新闻敏感性，以选择准最佳的、能产生最大新闻效应的实施时机。
　　创造性原则
　　新闻策划必须有创造力，最好是能策划出奇
降低。就像第一个比喻女孩是花的是天才，第二个是庸才，第三个就是蠢材。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Buildi