食品包装设计毕业论文.doc

毕业设计(论文) 题目: 尚果甜品爱尚糕点类食品包装设计学生姓名: 学号: 班级:专业: 艺术设计指导教师: 2012 年6月尚果甜品爱尚糕点系列食品包装设计摘要在高速发展的当今社会,每个人都在忙碌着自己的生活、事业,其实在紧张的工作的同时也伴随着一种寂寞——没有归属感,更甚至感到一种人情的冷漠。西方的快餐文化也迅速侵袭了中国的餐饮市场, KFC 、麦当劳等一些西方的餐饮连锁也在大陆市场应运而生,“吃”开始成为一种形式,而大多数人真正需要的不仅仅是这份食物能节约多少时间,同时也在渴望一种心理的慰藉,一种关怀。“尚果甜品”不仅能引发每个人对小时候的一种美好回忆,同时也从口味上都结合了糕点的一些传统特色,一份美味的甜品更是倾注了每个人热情的精神。不仅是一种味觉上的的传递也是一种情感的交流,“尚果甜品爱尚糕点系列包装”更是从简约出发,抛开市场上复杂的视觉设计,给人带来时尚感,年轻化的品位体验。关键词:特色休闲;食品包装;时尚;年轻 SHIONGO D ESSERTS LOVE IS STILL PASTRIES SERIES OF FOOD PACKAGING DESIGN A BSTRACT The rapid development of today's society, everyone is busy with his life, career, panied bya lonely In fact, the intense work at the same time - there isno sense of belonging, more even feel a human indifference. Western fast-food culture of the rapid invasion of the Chinese restaurant market, KFC, McDonald's and other Western restaurant chain is also the mainland market emerged, "eat" became a form, while most people really need more than this servings can save much time, and also the desire for a fort, a caring. Still fruit desserts can not only lead to everyone of childhood memories, but also from the tastes bination of some of the traditional characteristics of the pastry, a delicious dessert is poured the warm spirit of each person. Isnot only a taste of the pass is an emotional exchange, still fruit desserts love still pastries series packaging "is from the simple plex visual design on the market aside, bring a sense of fashion, young taste experience. Key words: Characteristics of leisure; food packaging; fashion; young 目录 1绪论 引言--------------------------------------------------------------------------------- 1 传统特色休闲食品市场调查及其发展状况---------------------------------- 1 国内休闲食品消费者调查------------------------------------------------------ 2 2尚果甜品爱尚糕点系列食品市场调查分析定位 尚果甜品爱尚糕点系列食品市场定位---------------------------------------- 3 产品本身的特征------------------------------------------------------------------ 3 产品取名------------------------------------------------------