小米手机的博客营销策略探析.doc

小米手机的博客营销策略探析
actively carry out the law on civil air defense education, drawn out of the air defense in Pinglity Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
　　　　　　　　
2012年5月26日
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the1
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the

actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
目录
一、小米手机博客营销的优势 0
（一）营销成本比较低 0
0
1
1
（二） 市场细分度高 1
1
1
1
（三）提升品牌价值 1
1
2
二、小米手机博客营销存在的问题 2
（一）博文内容缺乏思想 2
（二）企业急功近利 2
（三）信息覆盖面窄 2
（四）话语控制权薄弱 2
（五）信息发布方式单一 3
（六）法律监管薄弱 3
三、小米手机博客营销对策分析 3
（一）注重博文的写作 3
（二） 制定长期的博客营销方案 4
4
4
（三）扩大信息覆盖面 5
（四）加大话语权控制力度 5
5
5
（五）与其他营销方式有机结合 5
（六）注重博客人才的培养 6
1.“引进来、走出去”战略 6
6
6
(七)提升客户满意度 6
1