马自达逃婚记Mazdarunawaytoremember.doc

马自达逃婚记(Mazda runaway to remember)
There is an old saying: z/there is no good”, Ford and Mazda on the entanglement of 31int venture in Changan, Ford, Mazda Changan Ford Mazda joint venture company (hereinafter referred to as "Changan Ford Mazda"), only 15% of the shares held by Mazda. Because share less, Mazda models in the introduction, production, marketing and other aspects have been dominated by Ford or limited.
It is understood that the Changan Ford Mazda in the first three quarters of this year sales of 286113 passenger cars, an increase of 32%, Although sales growth, but earnings more let Changan and Ford share, Mazda share share is not much.
The awkward position of Mazda, Ford, FAW, Changan in the game often implicated in. For example, a few years ago, because the four conflicting interests, the original competitive models in the Mazda 3 discontinued due to storm delayed the sale, since sales are still tepid. The complex relationship between the interests of Mazda Chinese repeatedly missed market opportunities, but also affect the Mazda brand visibility and reputation.
What's more, Mazda and FAW cooperation is not smooth, although the two established a joint venture sales company, but no formal joint venture factory, Mazda models only in FAW Foundry Production, more inhibition of Mazda in the development of China.
Various constraints, let Mazda solo idea more strong