常州尚美佳营销思考—在破冰手册（新版）.ppt

2017-5-14 1 ————破冰之手册 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 2017-5-14 2 一首“楼市忐忑曲”让人惊慌, 如何破解忐忑,让楼市恢复平静? 现只能使出必杀技: 冰冻三尺,非一日之寒“楼市破冰六步曲”& “化解销售问题三重奏” Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 2017-5-14 3 客户价格渠道推售活动价值楼市破冰六部曲第一章:楼市破冰六步曲市场变化, 销售人员心态受到影响, 如何解决? 案场效率如何提高? 客户诚意度降低,如何解决?策划&销售第二章:化解销售问题三重奏 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 2017-5-14 4 众智云集必有一招可以获得胜利! 现在常州楼市就是在经受这种如履薄冰的考验, 该出什么招式才能“破冰”? 请继续观看下面解析……破冰阻击战即将展开 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 2017-5-14 5 政策频出,购房群体融资受阻成交锐减,开发领域洗牌在即媒体暴光,楼市惨淡再遭冰霜二手降价,投资客户信心受挫逆势中严峻的阻力 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 2017-5-14 6 逆势中的恶性循环客户购房信心降低客户上门量减少购房行为更为理性现场推售效率降低成交量萎缩成交率降低销售人员欲望增强信心不足,逆市推售客户购房压力增大重磅调控逆市之下现场销售氛围减弱 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 2017-5-14 7 ?逆市之下,销售的核心是对客户需求的把握和了解。?逆市之下,单一模式的营销方法已经不能解决实质问题, 多渠道、多维度的全面推广成为必然,并且营销各层面的措施力度要加强。?逆市之下,充分洞察市场信息,提高对客户的认知