周口亿星·紫荆城二期新营销方案.ppt

Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 我是谁? 市场如何看我? 自己如何定位? Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 新行政区成熟大盘!产品不错,景观不错!开发商有信誉、有口碑! 2010 年方向?做引领市场的创新者市场印记 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 项目 SWOT 分析优势劣势威胁机会分析所在区域是新政务区,正在施工的新火车站距离为城市新的交通枢纽站,距离项目很近,交通价值带来的物业升值潜力巨大;项目已成熟,展示充分二期临道路户型会受到噪音干扰, 居住受一定的影响周边大盘 2010 年均有高层推出, 产品均质化现象严重利用好时间差,提前入市营销重点/转化放大优势,寻找客户的核心利益点树立项目的绝对差异性充分利用社区大景观的呈现,来弱化项目的周边环境,重点在于客户体验产品的概念包装,样板间展示,体现项目的独特性先下手为强,占领市场,达到先入为主的市场印象 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 面临问题! 如何再次引爆市场兴奋点? 吸引市场关注度? 激发客户购买欲? Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 1、推出新产品 2、有影响力的活动 3、充分的现场展示与体验 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 展示攻略一期景观已呈现, 增加社区导视系统, 社区配套介绍售楼处形象改造营造主案场营销氛围现场售楼处早日投入使用工地围挡看房通道加强大盘气势样板间展示保证质量前提兼顾产品品质形象营造强势主场氛围,不放过一个来访客户! 售楼处、样板间、社区景观、工地围档、看房通道系统整改,营造大盘主场氛围,奠定项目品质形象! 主场展示攻略 Evaluation only. Evaluation only.