三星手机营销策划书目录一、背景......................................................................................................1 二、策划的主题和目标....................................................................2 1. 策划主题..........................................................................................2 。 2. 策划目标...........................................................................................2 三、环境分析.......................................................................................2 1. 三星集团简介...................................................................................2 2. 国内智能手机市场分析......................................................................2 3. 三星智能手机 i9100 与竞争对手分析.................................................2 4. 三星智能手机宏观环境分析..............................................................2 四、问题点和机会点...................................................................................2 1. 优势( strengths ) ...........................................................................2 2 .劣势( weakness ) ...........................................................................3 3. 机会( opportunities ) ..................................................................4 。 4. 威胁( threats ) ............................................................................5 综合分析..................................................................................6 五、品牌营销目标...............................................................................................7 六、品牌营销战略(STP 战略) .....................................................................................................8 1. 市场细分及目标市场........................................................................................................8 3. 市场定位.........................................................................................................................8 七、品牌营销组合策略. ...................................................................................................................9 1.
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