2012年度北京御墅营在销策划工作思路初探.ppt

广汇桂林郡营销策划提案深圳信达行地产机构谨呈:广汇集团桂林广汇实业投资公司“桂林郡”现代中式历史文化大盘史诗之作 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 1、保守目标 8个月清盘!销售 500 套63套/月销售 亿元(折前总价) 2、冲刺目标 6个月清盘!销售 500 套84套/月销售 亿元(折前总价) 3、大幅度提高业主满意度! 4、保证一期业主完美接房! 前言全年目标 2012 市场大战即刻来临,广汇桂林新项目“桂林郡”目前面临:前期湖光山色余货为主销售压力,同时业主满意度需全面提升的重任,任重而道远, 信达行团队有信心既能完成销售任务,又能大幅度提高业主满意度,完美运作桂林郡品牌价值提升,快速回笼资金,达到利益最大化目的。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 策略五阵图五阵图 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 报告提纲 catalogue 补天非攻理水铸剑奔月项目基本情况项目 swot 分析项目分析项目属性定位项目形象定位项目综合定位策略建议媒体选择 Part 1 Part 2 Part 3 Part 4 Part 5 政策趋向分析市场经济分析桂林楼市分析市场部分总结推广执行点击形象识别系统 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. •补天篇释义:顺应天时,迎合政策,在开发项目时提升城市形象,弥补桂林房产开发之不足。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. PART1 :补天——寻找市场机会政策趋向分析政策经济分析桂林楼市分析市场部分总结 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 2011 年全国房地产市场(1)2011 年房地产政策一览: 1、“国八条”、房产税试