成都万科·金色海蓉在2期推广方向再思考.ppt

万科·金色海蓉 2期推广方向再思考 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 今天,带来的是●价值体系梳理●推广主题思考●阶段推广动作 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. PART1 价值体系梳理 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. “海蓉 2期的差异化价值点有哪些? ”上周例会,三方就这个议题,初步达成了共识。即: 南二环科华、一体化装修、可变实用、更大户型 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 在此基础上,我们将价值体系归纳为: ●南二环科华●一体化装修●适变全能家 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 把令人艳羡的享乐,再放大 5倍以下的任何一处,都能聚焦目光。而万科·金色海蓉,集中拥有这一切: ﹡科华路: 24 小时不打烊的时尚与美食﹡川大:望江畔,百年厚载的人文与思想﹡东湖公园: 420 亩,城区唯一大面积原生态湖泊﹡航空路:办公、酒店、休闲,世界级商务平台﹡万达广场:一站式商业娱乐综合旗舰●南二环科华 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 不是谁都有的,掌控品质的全局观在万科·金色海蓉,装修是从设计、选材到施工的全面品质保障系统: ﹡引入万科集团研究成果和领先技术,凝聚多项专业智慧﹡在户型设计之初,就提前为装修预留位置,使方案更优化﹡与多家品牌供应商建立战略合作,提供优质合理的选材﹡从居家习惯出发,人性化装修玄关、收纳、厨房、卫浴、集成 5大系统●一体化装修 Evaluation only. Evaluation only. Created with Client Profile . Created with A