全球移动报告英文版.docx

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全球移动报告英文版
The Global Mobile Repor t
comScore’s c44
China
2,510
0 1,000 2,000 3,000 4,000 5,000 6,000
Source: comScore Mobile Metrix, May 2017
comScore, Inc. Proprietary. 5
App time is universally a larger contributor than mobile web
The refined user experience and functionality of apps has led to their dominance of mobile time
App Average Minutes per Visitor
Mobile Average Minutes per Visitor App Average Minutes per Visitor
Argentina
5,344
Brazil
4,080
USA
4,075
France
3,497
Canada
3,607
UK
Indonesia
v
3,380
3,584
Spain
3,248
Mexico
3,355
Germany
2,891
Italy
2,557
India
2,636
China
2,508
0 1,000 2,000 3,000 4,000 5,000 6,000
Source: comScore Mobile Metrix, May 2017
comScore, Inc. Proprietary. 6
Apps drive dominant share of mobile time in all markets
More than 80% of mobile minutes in all markets are spent on apps
Share of Mobile Minutes for Apps / Mobile Web
App Minutes Mobile Web Minutes
94% 93% 92% 89% 89% 88% 88%
Argentina Malaysia Mexico
v
Brazil
Germany
Spain
India
87% 87% 87% 87% 86% 80%
Indonesia USA Italy France Canada UK
Source: comScore Mobile Metrix, May 2017
comScore, Inc. Proprietary. 7
Mobile Only
Audiences
comScore, Inc. Proprietary. 8
More than of global users measured are now mobile only
In all but 3 markets, 70%+ of users are active on mobile during the month. In India 70% use ONLY mobile
% of Total Digital Population
Mobile Only Multi-Platform Desktop Only
4%
Mobile Only
6%
Mobile Only
8%
Mobile Only
8%
Mobile Only
12%
Mobile Only
15%
Mobile Only
22%
Mobile Only
Germany France UK Canada USA Argentina China
22%
Mobile Only
26%
Mobile Only
29%
Mobile Only
32%
Mobile Only
37%
Mobile Only
67%
Mobile Only
70%
Mobile Only
Malaysia Italy Brazil Spain Mexico Indonesia India
Source: comScore MMX Multi-Platform, May 2017
comScore,