委婉语课文翻译.docx

IMB standardization office【IMB 5AB- IMBK 08- IMB 2C】
委婉语课文翻译
A euphemism is commonly defined as an auspicironx Odor,” and an automobile will never be called “The Lumbering Elephant.” Shakespeare was only half right in saying that a rose by any other name would smell as sweet. What we call things affects how we will perceive them. It is not only harder to sell someone a “horse mackerel” sandwich than a “tuna fish” sandwich, but even though they are the “same” thing, we are likely to enjoy the taste of tuna more than that of the horse mackerel. It would appear that human beings almost naturally come to identify names with things, which is one of our more fascinating illusions. But there is some substance to this illusion. If you change the names of things, you change how people will regard them, and that is as good as changing the nature of the thing itself.
Now, all sorts of scoundrels know this perfectly well and can make us love almost anything by getting us the charm of a name to whatever worthless thing they are promoting. But at the same time and in the same vein, euphemizing is a perfectly intelligent method of generating new and useful ways of perceiving things.
The man who wants us to call him a “sanitation engineer” instead of a “gar-bage man” is hoping we will treat him with more respect than we presently do. He wants us to see that he is of some import