企业VI手册项目.doc

企业VI手册项目
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang cpper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
视觉识别（VI）系统设计基本要素
在CI设计系统中，视觉识别设计（VI）是最外在、最直接、最具有传播力和感染力的部分。
VI设计是将企业标志的基本要素，以强力方针及管理系统有效地展开，形成企业固有的视觉形象，是透过视觉符号的设计统一化来传达精神与经营理念，有效地推广企业及其产品的知名度和形象。6 D6 A2 n% k- {
因此，企业识别系统是以视觉识别系统为基础的，并将企业识别的基本精神充分地体现出来，使企业产品名牌化，同时对推进产品进入市场起着直接的作用。VI设计从视觉上表现了企业的　　其一，企业的理念精神内涵与企业的总体发展规划。 ! x8 F, W  ~+ @' _$ U9 n5 H0 u
　　其二，企业的营运范围、商品特性、服务性质等。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
8 [' y7 R1 ~5 z( G8 Q4 i
　　其三，企业的行销现状与市场占有率。 ) k  `3 H; n' L) }' r& O: c% g
　　其四，企业的知名度与美誉度。 ) p! m$ S! l7 f5 z: z, z6 G% B
　　其五，企业经营者对整个形象战略及视觉识别风格的期望。 9 [. u1 l  T# S1 U  B2 @
　　其六，企业相关竞争者和本行业特点的现状等。 ( Q- D" i$ `2 S% E4 d! I
　　企业标准字 ：企业标准字是将企业名称、企业商标名称略称、活动主题、广告语等进行整体组合而成的字体。 : m* q6 b7 h  L6 G" C
　　其一，识别性。 # k4 B% G$ S( k7 Q, \$ g
　　基二