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MINI
2001-BestoftheBest:MINI-MostFun—AutoWeekMagazine
2001-CaroftheYear—CarMagazine
2002-GrandPrixAward—EuropeanCarMagazine
2002-Britain’sBestHotHatch—AutocarMagazine
2003-NorthAmericanCaroftheYear—CaroftheYearAwards
2003-SportingCaroftheYear—AutoExpress
HistoryinaMINI(ute)
RebuildMINI
GoGlobal
IntotheFuture
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Let’sMessWithPerfection!
EYE-CATCHING
PERFECTLYBALANCED
POWERPACKED
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