冰山对比图表模板.pptx

该【冰山对比图表模板 】是由【niuww】上传分享，文档一共【5】页，该文档可以免费在线阅读，需要了解更多关于【冰山对比图表模板 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。Iceberg–EditableDiagram
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TheIcebergModelofMeaning
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CognitiveFactors
EmotionalFactors
SurfaceMeaning
DeeperMeaning
Thinking,Reasoning,Decision-making,Logic,Recovery,Attention,Perception
Surprise,Anger,Happiness,Fear,Love,Acceptance,Perception,Expectation,Disgust,Sorrow
TheIcebergAnalogyOfABrand
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BRANDIMAGERY
BRANDCREDIT
Abovetheline
Belowtheline
=visiblecriteria:advertising&promotions,prices,design,productrange,publicrelationsandthelogoofabrand
=Feelingaboutthebrand
uniqueness
communication
vividness
contents
appeal
size
brandlikeability
brandloyalty
brandconfidence
2020/9/28
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Conditionsofuse
-nd//

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