成立童婴游泳馆
商业计划书
目录
一、项目介绍······································3
项目名称··········································3
项目概述··········································3
项目背景··········································3
项目发展··········································4
二、产品服务······································4
第一阶段··········································4
第二阶段··········································5
三、市场分析······································5
市场现状及竞争状况································5
童婴游泳俱乐部的目标市场和人群····················6
竞争分析··········································7
四、营销战略······································9
原始资本积累阶段··································9
品牌战略阶段····································
··12
多元化发展阶段····································14
五、财务项目······································15
固定成本··········································17
变动成本··········································17
职工薪酬··········································18
服务项目收费表····································18
财务分析··········································20
资产负债表········································21
六、项目发展战略··································22
总体战略··········································22
初期战略··········································22
中期战略··········································23
长期战略··········································24
七、公司管理······································24
团队管理
··········································25
组织管理··········································26
创新机制的营造····································31
人力资源管理······································31
八、项目实施······································32
室内装修··········································32
人员培训··········································34
宣传、开业········································
35
服务指南与流程····································38
危机公关处理······································39
第一部分项目介绍
一项目名称:童婴游泳俱乐部
二项目概述:
“童婴游泳俱乐部”是一家以企业为经营模式,向广大婴幼儿消费群提供健康游泳、科学游泳、护理保健等为服务的服务型公司。
本企业
成立童婴游泳馆商业计划书 来自淘豆网m.daumloan.com转载请标明出处.
