(佳能).ppt

小组成员:张亚琳 107594
董维娜 107579
李晓庆 097671
Canon
of pany of Canon 公司介绍
of Chinese market 中国市场分析
Programs 营销计划
Introduction of Canon 佳能公司介绍
日本佳能公司成立于1937年,以创造世界一流产品为奋斗目标,积极推动事业向多元化和全球化发展。
。
2009年被《商业周刊》杂志列入“全球最佳品牌”第33位。
目前分布在世界各地的控股子公司已达241家公司,员工168,879人。
Japanese Canon Inc. was founded in 1937,or the goal to create world-class products , and actively promote the development of the cause to the diversification and globalization.
Canon Group's turnover reached billion . dollars in 2009.
It was included in 33 of the world's best brands by "Business Week" magazine in 2009.
Currently the holding subsidiaries around the world has reached 241, employs are 168,879 .
pany Philosophy)
佳能的企业理念是“共生”,共生是指忽略文化、习惯、语言、民族等差异,努力建设全人类永远“共同生存、共同劳动、幸福生活”的社会。
佳能以“促进世界繁荣和实现人类幸福为目标,正在不断努力。
Canon's corporate philosophy is "symbiotic", symbiosis refers negligible differences in culture, customs, language, ethnic, and strive to build a forever society of all mankind to "co-existence, working together and happily live" .
To promote the world's prosperity and human's happiness is regarded as the goal to Canon, and the efforts is ongoing.
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Digital camera in Chinese market 中国数码相机市场
中国市场数码相机需求量大
中国本土数码相机品牌市场份额小
中国缺乏数码相机相关的高端技术
外来品牌多家鼎力
Chinese market demand for digital cameras
Small digital camera brand in China's domestic market share
China's lack of high-end digital camera related technology
Foreign brands more than the full
佳能是中国市场数码相机关注度最高的品牌
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Marketing Mix
4Ps
Marketing
Programs
01
02
03
Product
Price
Place
Promotion
4Ps
Marketing Programs
In order to enable pany to make profits, It has to consider the marketing mix, which includes product, price, place, and promotion. Only implemented appropriately can they create synergy among them.
为了使公司能够赚钱,就要考虑的营销组合,包括产品,价格,渠道和推广。只有实施适当的,他们可以创造协同效应。
Marketing Mix
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佳能数码相机分为四个大系
EOS系列,数码单反相机
IXUS系列,时尚型数码相机
POWERSHOT系列,面向大众消费者较为