人力资源外包公司业务战略模式研究——以中华英才网为....pdf

上海交通大学
硕士学位论文
人力资源外包公司业务战略模式研究——以中华英才网为例
姓名:施婷婷
申请学位级别:硕士
专业:工商管理
指导教师:唐宁玉
20080113
人力资源外包公司业务战略模式研究
——以中华英才网为例

摘要

在如今的知识经济时代,人力资源成为企业生存和发展的关键资
源,人力资源管理的重要性也得到越来越为重要的体现。可是随着经济
的发展,企业员工流失己经成为相当普遍的现象,流失者人数之多、频
率之高、影响之大,已经越来越引起关注。
在中国人才市场不断发展和互联网用户与日俱增的背景下,“中华
英才网”以“网络招聘”作为自己的核心业务,定位明确,赢利模式清
晰,随着中国经济的腾飞而快速发展,处于中国网络招聘的领跑者地
位。但是,激烈的市场竞争不容忽视,国内的招聘网站不断涌现,国外
的人力资源企业也在不断地进入中国市场,这是压力也是动力,“中华
英才网”也在不断地探索新的利润点和盈利模式。
随着网络招聘的“蛋糕”越来越大,“中华英才网”的“网络招
聘”也会越做越大,越做越强。目前,“中华英才网”的归核化战略无
疑能够使其更加专注地做好“网络招聘”这块品牌,但如果要想保住行
业的领先地位,“中华英才网”面临的压力也会越来越大。面对市场环
境的变化和人力资源外包的变革,如何实现品牌延伸是“中华英才网”
必须考虑的课题,产品和服务的多元化战略将会是“中华英才网”的必
然选择。
在人力资源外包市场不断发展和完善的背景下,本文对“中华英才
网”现有的归核化战略进行了分析,并在前人研究的基础上,结合问卷
调查,认为“中华英才网”应该采取多元化战略。

关键词:中华英才网,网络招聘,外包,人力资源外包,归核化战略,
多元化战略
The Research Paper on the Business Strategy of Human
Resources pany
——ChinaHR as an Example



ABSTRACT


In the world of knowledge economy, human resource has e the
key element of resource in enterprise development, where HR management is
receiving more and more attention. However, along with the economic
development, talent loss es mon phenomenon with the
characteristics of increasing number of frequency, and increasing attention.
In the market with fast development and ever increasing number of
users, ChinaHR, with its core business in recruiting, is
developing to take the leadership in China Online Recruitment. Meanwhile,
the petition from both domestic and foreign-invested career sites has
put pressure on ChinaHR, serving as a driving force for ChinaHR new
exploration.
The stake of online recruitment is gaining in the market, and ChinaHR is
following of trend of growth. It’s -core strategy enabled ChinaHR to
focus on online products, and trying hard to keep its leadership in the
industry. ChinaHR starts to realize that how to expend its brand awareness in
the changing environment is crucial. A strategy on diversified product and
services is