标题:SevenLessonsforBuildingaWinningBrandinChina原文:WhatdoChina'sconsumerswanttoday?WhatqualitiesdoChina'sgrowingbodyofdiscriminatingshoppersseekinthebrandstheychoose?paniesthatwanttoestablishabrandinChina,-consumerpackagedgoods,automotive,hightech,homeappliances,apparel,'strustworthiness,reliability,:theextenttowhichabrandisconsistentwiththeirpersonalvalues,thedegreetowhichitisfamiliarorwell-knowntothem,howwellitmeasuresupintermsofexclusivityandstyle,',panyorproduct,whereappropriate,,regardlessoforigin,,paniesstillhaveanedgeonstylepoints,'smessage-&Gamble'sOlaybrandprojectsbothqualityandasenseofstyle-,asP&Gspentalmost$',glamourandChinesefemininevalueshashelpedOlaycapturealmost16percentoftheChineseskin-
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