创业计划书样本.doc

创业计划书
目录
策划提纲·····································3
策划纲要·····································4
产品介绍·································4
市场前景分析·····························5
(一)全国内衣行情分析··································5
(二)梧州市场分析······································6
三、 运营操作·································8
(一)加盟店的组织结构··································8
(二)进货渠道··········································9
(三)库存管理··········································9
(四)退货处理·········································10
(五)经营理念——如何穿出美···························
10
(六)营业核心——情感投入·····························11
四、赢利能力···························11
(一)风险假设·········································11
(二)财务分析·········································12
五、市场营销·································16
(一)店铺的硬件营销系统·······························16
(二)店铺的软件营销系统
·······························17
(三)店铺的一对一营销·································18
(四)销售渠道·········································21
(五)产品策略·········································22
(六)促销策略·········································23
六、结束语···································25
附件一:关于内衣的市场调查问卷··············26
附件二:关于内衣市场的调研报告
···············27
策划提纲
一、策划纲要
二、产品介绍
对黛安芬这一内衣品牌进行一个简洁二准确的介绍,让消费者对黛安芬的品牌有一个客观而感性的认识,为顾客以后选择黛安芬这一品牌奠定一个心理的准备。
三、市场前景分析
(一)国内黛安芬的市场分析
(二)梧州市场分析
四、运营操作
这个部分我们从六个方面来进行阐述,主要如下:
(一)加盟店的组织结构(店长、店长助理、加盟店店员、健康咨询师);
(二)进货渠道(颜色、杯型)
(三)库存管理
(四)退货处理
(五)经营理念——如何穿出美(这是我店的创业宗旨)
(六)营业核心——情感投入(这是我店独特的服务品牌)
五、赢利能力
黛安芬加盟店的赢利能力分析主要取决于风险假设分析和财务分析。
(一)风险假设(来自同类产品的其他品牌和小品牌的竞争所带来的风险以及产品的处理)
(二)财务分析(成本销售收入营业费用预算表、管理制造财务费用的预算表、费用构成情况表、利润预计表的分析确定加盟店的赢利能力)
(三)投资回报
六、市场营销
(一)店铺的硬件营销系统(产品陈列柜、试衣间、收银台、灯光、店铺的外墙及门头的设计规划、陪同者的休息区)
(二)店铺的软件营销系统(产品知识的介绍、店员的招牌动作、文明用语、咨询服务)
(三)店铺的一对一营销(一对一沟通交流、进门营销系统、接待营销系统、一对一定做产品和服务、一对一的客户关系管理)
(四)销售渠道
(五)产品策略(根据产品的生命周期理论推出不同的营销手段)
(六)促销策略(黛安芬是中高端产品在价格方面在开始时进行高价低促销策略,即以高价格、低促销费用来推出新产品。通过两者结合,以求从市场上获取较大利润)
七、结束语
附件一:关于内衣的市场调查问卷
附件二:关于内衣市场的调研报告
黛安芬内衣加盟店创业策划书
策划纲要:随着梧州市场的扩大