广东移动流量业务营销策略研究.doc

广东移动流量业务营销策略研究.doc广东移动流量业务营销策略研究----市场营销论文
-->Chapter I Introduction
1. 1 Research Background
According to the publicized data of the 38th “Report of Inter development inChina”released by China ation Center (NIC) in July2016, the number of Inter users in China reaches 710 million by the end of June,2016. There is an increasing number of million Inter users in half a , the popularity rate of Inter is % across the country, increasing by %pared ent ofthethirdandfourth generationof mobile munication obile terminal devices, Chinese izens are more likely to use mobile devices interms of surfing Inter by their PC at home. According to the publicized data of the38th “Report of Inter development in China”, there are 656 million people obile phones to access to Inter in China, illionpared obile Inter users account for % of allthe izens in China, and % izens use mobile phones as the only devices ess Inter. In addition, there are % of izens obile inal devices, mobile Inter applications have played a veryimportant role in satisfying users’ various needs. Traditional Chinese inter panyrepresentedbyAlibaba,Tencent and Baidu havetakeninitiativeto servepeople’s needsin mobile Inter application scenarios such as instant message, mobile phone, mobilepayment and mobile travel as obile Inter have played anessential part in Chinese people’s lives in both urban and rural areas.