西餐厅经营中英文计划书.docx

Catering business plan
一、创业经营宗旨和理念 One, entrepreneurship, purpose and philosophy
明月西餐厅的经营宗旨为:“著意求新,以客为尊”,经营理念为“极意营造幽雅、舒适、休闲之气氛,融汇西方餐馆美食”。 Moon restaurant business purpose as: "deliberately Innovation, customer-oriented" business philosophy is "intended to create a very elegant, comfortable, leisure atmosphere, integrate Western restaurant cuisine."
二、市场定位 Second, market positioning
1. 选址方面:明月西餐厅位于学院的美食街内,与连串的快餐店连在一起,但都作为美食街唯一的西餐厅. 与其它快餐店所不同的是有更好的就餐环境和更优质的服务。 1 Location: the moon restaurant is located within the School Food Street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.
2. 格调方面:明月西餐厅为温馨浪漫的风格,为顾客提供优质的服务,给顾客贵族式的享受,力求营造一种幽雅、舒适、休闲的消费环境,引导消费者转变消费观念,向崇尚自然、追求健康方面转变。 2 category: the moon restaurant
is warm and romantic style, to provide customers with quality service, giving customers aristocratic enjoyment, and strive to create an elegant, comfortable and relaxing environment for consumption, and guide consumers to change consumer attitudes, to advocate Naturally, the pursuit of health changes.
3. 校园市场环境方面:校园经济的市场有很广的发展领域,消费者也是很单纯的消费,相对外部市场竞争要小,个体经营单纯,以小投资为主,服务于在校大学生。 3 campus market environment: Campus has a very broad market economy development areas, consumer spending is also very simple, relatively external petition to small, self-employed simply to small investment-based, service to the college students. 服务于学生,应该提供最优质的服务,首先,要吸引学生的注意目光,让他们能在最短的时间来光顾本店,所运用的营销方法是多种途径的;其次,是怎样达到以下营销效果 Serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness
潜在客户 Potential customers
现实客户 Real customers
满意客户 Satisfied customers
美誉度 Reputation
所运用的营销方法也是多种多样的。 By the use o