高级职业英语2级unit1-ExtendedCourse.ppt

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PART
单击添加标题
Unit One
CONTENTS
Contents
Language Skill Description
PART 01
Section 1 Things to Do
PART 02
Section 2 Window on Pronunciation
PART 03
read more about company introduction
practice reading aloud: Word Stress
practice new reading skills: Reading Meaning Clusters
develop career awareness: Tips for Communicating
successfully with a Global Audience.
Career Skills Description
In this unit, you will
Activity 2
Activity 1
Activity 3
Things to Do
Read More about Company Introduction
Fulfill the Following
Tasks
Make an Survey
back
Section One Things to Do
Section One Activity 1
Read More about Company Introduction
1) Do you like Coca-Cola?
2) What do you know about the
Coca-Cola Company?
3) Why does the Coca-Cola Company
enjoy such a good reputation?
Section One Activity 1
The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the United States. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S&P 500. Its current president and CEO is Muhtar Kent. The company is best known for its flagship product Coca-Cola.
With lunch and dinner, Americans commonly drink water, milk, fruit juice, beer, coffee, tea or a carbonate beverage. Coca-cola is the most popular and best-known non-alcoholic carbonated drink in America and also in the world.
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Section One Activity 1
The story of coca-cola’s birth is now well known to the world. In 1886, an Atlanta pharmacist named John S. Pemberton mixed syrup of coca leaves and coca nuts in his backyard and sold it in his own drugstore as a medicine. He experimented by adding soda water to the syrup and expanded his sale. In 1892 Asa Griggs Candler obtained the right to Pemberton’s formula for the surprising sum of $2,000. Eight years later he set up the franchising system, which is the key to the company’s success even today, and first put the drink into bottles. The drink is called “Coca-Cola” because of the coca leaves and kola fruits that were used to add flavor. Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and he used the letter “C” because it was believed the two “C's” were more attractive from a marketing point of view. Robinson then wrote it in the elegant script famous today.
Section One Activity 1
Coca-Cola was the first ever sponsor of the Olympic Games. This was for the 1928 Olympic Games in Amsterdam. Coca-Cola has been the world leader in every department of the soft drink industry. They were the first to put their drink in bottles. Coke was also the first to use aluminum cans. After years of research Coke introduced plastic bottles for their product. Coca-Cola introduced the first low calorie soft drink, “TAB”. In l982, Coca-Cola made history with the introduction of “DIET coke”. Coca-cola pioneered the fruit-flavored Colas with “CHERRY COKE”.
Creative slogans throughout the years have kept Coca-Cola “king of hill”. Here are some of the slogans that have made Coca-Cola forever famous
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Section One Activity 1
1886: Delicious and Refreshing
1922: Thirst knows no Season
1927: Around the corner from anywhere
1944: Global High Sign
1976: Coke Adds Life
1979: Have a Coke and a Smile
1982: Coke Is It!
1995: Always Coca-Co1a (421words)
translation
Activity 2 Fulfill the Following Tasks
1892
Asa Griggs Candler
Atlanta, Georgia, USA
Worldwide
Task 1 Complete the outline with the information
from the passage.
Beverage
Coca-Cola
NYSE
Muhtar Kent
DIET coke
Always Coca-Co1a