产品推销.ppt

pany profiles and history
Part2:Culture
Part3:Service
Part4:Promotional Policy
Part5:SWOT Analysis
Company profiles
FedEx is an international express delivery group ,providing overnight courier ,group delivery and heavy cargo transportation ,document copying and logistics services ,headquartered in Tennessee. The FedEx brand is a trademark of the original English name of pany Federal Express merger.
FedEx is the largest express pany in the world, providing for the global more than 220 countries and regions provide fast and reliable express service.
FedEx has a global aviation and land work, it is only one to two working days, can quickly shipping time limit pressing goods pieces, and ensure that delivered on time.
History
. Founded in June 1971 ,by Frederick W .Smith
1973
. 14 cargo aircrafts delivery 186 packages in 25 cities
1977
. Congress passes Public Law
1978
.Listed in New York Stock Exchange ,ticker symbol FDX
1981
.Overnight letter service and international service in Canada.
1983
First to reach revenues of $1 billion
1998
Acquires Caliber System Inc. And creates FDX Corporation
2000
.FDX corporation renamed FedEx Corporation
广告
Culture
people first
The idea of a kind of equality
Respect for each employee.
FedEx has "staff fair treatment of regulations“.
Pay attention to employee's own development
pany pays great attention to the cultivation of the staff , every post there is a training plan; For new employees .
Communication from the soul system
For staff and management provides free and open between the two-munication channels.