健身行业.ppt

Fitness Industry
健身行业
Fitness Industry Statistics 健身行业统计
Club Facilities 设备
Club Membership by age 会员年龄
Club Type 俱乐部种类
Club Programs 计划和服务项目
Growth Patterns Programs 发展与趋势
From single-purpose clubs to a multipurpose fitness and social club
单项俱乐部演变成为多项健身社会场所
From indoor-only to four-season in in-door and outdoor clubs
从室内俱乐部到四季性室内,室外俱乐部
Personalized programming using a value added basis
私人的健身计划有了更多的可用价值
From an annual fee system to an initiation fee plus monthly dues payment system.
从年费系统到入会费加月供系统
Wellness programs addressing increasing health concerns of members
健康计划更加引起会员的关注
Management Functions管理职责
Promotion (42%)
促销
Constantly promote marketing and sell new memberships
坚持不懈的拓展市场,销售更多的新会籍
Program (29%)
计划,活动
Well-trained professional personnel and anized, informative, and exciting programs for members.
接受过培训的专业员工及高水平的健身计划
Manage (29%)
管理
Managers must maximize revenue and minimize expenses while maintaining desirable balance
经理需创造最大收入,减少到最小的成本从而保持合理的平衡
Objectives for Fitness Center健身俱乐部的目标
Primary 首要目标
Obtain reasonable profit on capital growth invested.
获得投资所得到的合理的利润
Secondary 二级目标
Increase sustained membership
会员卡持续提高
Increase member scarification
提高会员的满意度
Increase member retention
提高会员保留度
Increase program offerings
提高训练计划服务
Improve quality staff
改进员工的服务质量
Improve quality of facilities available
改进设备的可利用性
ORGANIZATIONAL DEVELOPMENT组织发展
Concept Development
anizational Patterns
anizational Structure
组织结构
Marketing and Sales市场与销售
Marketing, Advertising, and Sales Responsibilities
市场,广告与销售职责
Marketing and Sales Process
市场与销售方法
Marketing
市场
Advertising
广告
Sales
销售
Member Management会员管理
Importance of Member Management
会员管理的重要性
Establishing plete Database
建立完善会员数据库
Database Access
数据分析
Reporting
报表
Service Desk Management服务台管理
Service Desk Strategies
服务台的策略
Training Basics
基础培训
Service Desk Responsibilities
服务台的工作职责
Administrative Concerns
行政关系