232 联合利华内部资料3.ppt

DELIVER in Asia
Regional Supply Chain course
October 3rd, 2001
Today ...
Context
The basics
The opportunities
Vision
Outsourcing, VMI, inventory planning
DELIVER CoP
The future??
First, some pictures of a supply chain
Supply Management
Ingredients &
packaging
suppliers
Manufacturer
production
lines
Manufacturer
distribution
center
Retail store
(shelf + back
room)
Retailer
distribution
center
Consumers
Demand Management
Plan
Source
Make
Deliver
Leadership & Strategy
Brand Development
Channel &
Customer
Development
Suppliers
Consumers
&
Customers
Information
Human Resources
Finance
Technology
Distribution
Management
Plan
Source
Make
Deliver
Supply
Planning
Demand
Planning
Processing
Packing
Customer Service
Management
Customer Service Management
is the satisfaction of customers’ requirements
of the Supply Chain. This includes order
management from capture/creation through
invoicing and collection, the implementation of
a differentiated customer service policy and
customer integration activities that improve
service and reduce extended supply chain costs.
Supplier
Management
In-bound
Logistics
Customer Service
Management
Plan
Source
Make
Deliver
Supply
Planning
Demand
Planning
Processing
Distribution
Management
Packing
Distribution Management
is the movement and care of finished product
from manufacturing, usually through intermediate
warehousing to customers/consumers.
Supplier
Management
In-bound
Logistics
Advice on DELIVER
Get the basics right
Ordering, Delivery, Billing
Do the sexy stuff
Integration and synchronisation
VMI, e-Business, CPFR
The basics have to be in place
Customer Service
Cost: %Overdue
Service: lead time, ease of ordering
Quality:#CNs due to error, invoicing accuracy
Warehousing/Distribution
Cost: %NPS
Service: %case fill, %order fill, IRA
Quality: %rejects, %returns, %damages
KPIs are the key