Unilever Asia Supply Chain Workshop 30 Sept 2001 Singapore
Singapore Key Facts
Population :
Foreigners
position :
Chinese 77%, Malay 14%, Indian 8%
GDP : US$92b
GDP per capita : US$23k
Economy :
Manufacturing 25%
Half in Electronics
Wholesale & Retail Trade 16%
Finl, Biz, Transport & Comm Services 35%
Key trading partners: Malaysia, US, Europe, HK, Japan
Est. 2001 GDP Growth : “small positive or small negative”
Unilever Singapore and CPC/AJI Singapore
Combined NPS : S$ bined TR : S$ 12m (13%)
Combined TC : S$
No. of retail brands (domestic) : 24 / 15
No. of regular retail SKUs (domestic) : 280 / 130
No. of foodservice SKUs : 100 / 90
No. of SKUs (export) : 120
No. of Sites : 3
No. of Factories : 1
Main Suppliers :
Thailand, Malaysia, Indonesia, Korea
No. of Retail Key Accounts : 5 (9)
No. of Retail Distributors : 3
No. of Ice Cream and Foodservice customers : A lot!
Focusing on Growth
on Power Brands
Fueling the Growth
Focusing
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