大学生消费习惯 presentation.doc

Consumer Behavior Of The Youths
Almost everyone behave differently when he shops, from which can show his unique character indirectly. To research into this question, we did a survey among college students and here are some things we found from it.
Question One
What type of shopper are you?
First, we divided the shoppers into two types:one is pulsive shopper and the other is the shopper who usually knows what he wants before heading for the to the survey, the type pulsive shopper makes up most of the proportion.
Question Two
Who do you usually go shopping with?
We found that depending on the situation, youths are more likely to go shopping with their friends of the same sex because they think those friends can give them many practical suggestions while shopping.
Question Three
Which aspect do you care the most when shopping, brands, quality, price or appearance?
Some people may pay more attention to quality, while others
put more weigh on course, there are also a lot of people who pay more attention to appearance or some quarters of the questionnaire, we found that 30 percent of the students pay more attention to percent of the students will pay greater attention to 20 percent of the students pay attention to addition, 15 percent of the students pay more attention to price.

Question Four