聚美优品英文.ppt

Case of merce
——Jumei Youpin 聚美优品
Introductions:
Jumei(Tuanmei) was founded on 3rd, March 2010 by Chen Ou, Dai Yusen, Liu Hui.
status: the largest time-limited cosmetics sale store in China
headquarter: Beijing Chaoyang district
slogan: make it easier to e beautiful
Scope: mainly in cosmetics fashion in online-shopping business
Annual turnover: 1 billion yuan (2011)
Site representative: Han Geng
The essence of Jumei is B2C
Source of products: brand manufacturers, internal&external counters, formal agents.
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PURPOSE
Founded in September 2010, The purpose of the gather beauty is superior to “gather beauty, kindly,” dedicated to providing users with more high-quality professional services.
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NATURE and DEVELOPMENT
Gather beauty is superior in is a vertical industry B2C website. From the initial daily a limited-time discount coupon flash mode to now over daily products, mainly on the category management mend star product with other products for sale.
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Gather beauty is superior to insist that only from the brand manufacturers at home and abroad, formal agents, counters, the sources of can e more reliable .And the purchasing department also specifically set up their own inspectors. Let consumers have good services in order to win the trust of consumers. From March 2010 ,since it established, advertisements mainly relay on people word-of-mouth promotions. As a result ,sales of goods not less than 10000per month.
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So far, it has 3 million registered users . The website accounts for more than 80% of female cosmetics market share. It is the nation's largest cosmetics group, started a group purchase mode of merce miracle. In Xu Xiaoping opinion, online shopping cosmetics is just happen nearly two years, but gather beauty is superior changed people buy cosmetics consumption habits.
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Now it es China's largest cosmetics limited-time discount site, women with millions more users, nearly twenty thousand