武汉世界城光谷步行街项目策划.doc

目录
第1章绪论 1
选题背景 1
选题意义 1
结构安排 2
第2章房地产项目策划的相关理论基础 4
4
4
5
6
第3章武汉世界城光谷步行街项目功能策划与市场前景分析 8
8
10
第4章武汉世界城光谷步行街项目建设规模策划和投资需求预测 13
13
14
第5章武汉世界城光谷步行街项目的资金筹措策划 17
17
18
第6章武汉世界城光谷步行街项目投资效益分析 19
19
20
21
第7章全文总结与展望 24
24
25
致谢 27
参考文献 28

摘要
房地产项目策划是确立项目的目标,同时确立系统目标的具体方案。它是项目设计和计划的依据,是项目实施的依据,同时又是项目后评价的依据。通过对房地产项目的策划研究,对项目的各项指标和内容进行准确有效的分析,以确保项目有理有利的实施。房地产开发公司为了保证自己的经济利益和保持企业竞争力,都非常重视项目策划研究。成功的房地产企业,其价值越来越取决于他们的从策略面取得生产,分配及应用知识的能力。
本文是为武汉利嘉置业即将开工的武汉世界城光谷步行街项目做的项目策划,详尽介绍了光谷步行街的基本规划、周边环境及开发目标等相关状况。基于对该项目的调研与策划研究,分析了项目的优劣势,确定了目标客户群,明确自身定位,为项目的实施提供了策划建议。文章对项目的可行性研究以及营销实施作出指导,对项目的资金筹措与赢利能力进行分析策划,并对项目的实施提供初步的实施方案,从而确保项目的成功。
关键词:房地产项目策划研究市场分析
Abstract
Real estate project planning is the establishment of the project goals, while establishing system of the target. It is the basis of project design and planning, the basis of project implementation and the basis of post project evaluation as well. Through the study of real estate project planning, accurate analysis of the project and its effective index and content, to ensure that project implementation of rational and advantageous. Real estate pany in order to ensure their economic benefit and petitive, show great attention to project planning. essful real estate enterprise, its value increasingly depends on their face from strategy, distribution and manufacturing ability to apply knowledge.
This article is a project planning research for Wuhan pany of the world-city optical valley pedestrian street project which will soon start. This paper introduces in detail the basic programming, optical walking around the target environment and related conditions. Based on the investigation and study of the project, analysed the advantages and disadvantages of the project, determined the target customers of the p