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Report on Feasibility of Building A Theme Park
Purpose: To conduct a marketing research on customer needs on building the theme park.
Prepare for: Leisure (Scotland) Plc
Prepared by: Hu Ling
Class: 08 Travel & Tourism
ID Number: 095512321
Tutor by: Yang Yunyun
Date: 11 Nov 2010
Content
1. Introduction 3
Background 3
purposes 3
Methodology 3
2. Finding 3
Destination 3
Gender 3
Feasible 3
Attitudes on setting up a theme park 15 miles west of Changsha 3
Reason of disagree with building a theme park 4
Acceptable “themes” for the park 4
Main purpose 4
Factor 4
Spend time in the park 5
Frequencies to visit the park 5
5
Age 5
Acceptable price 5
3. Conclusions 5
Attitudes on setting up a theme park 6
Acceptable “themes” for the park 6
Potential level of local usage 6
Target market 6
4. mendations 7
5. Appendix 8
Questionnaire 9
Pie Chart 10
Pie Chart 10
Pie Chart 11
Pie chart 11
1. Introduction
Background
Leisure Leaders plc is proposing to develop a theme park with a projected capacity of 5000 visitors per day and at a capital development cost of £750 million. The 100 acre site 15 miles west of Changsha is judged to be suitable. pany missioned an agency to conduct marketing research into the feasibility of establishing the theme park. Initial research shows that in order to be viable, the park must have the support of the population within the local area. and the first stage of the process is to gather relevant primary and secondary data from local people to know about their attitudes on building it. Once the necessary information has been gathered, analysed and presented, pany will then be in a positon to decide whether or not to proceed with the venture.
purposes
The aim of the report is to know people’s attitudes and opinions on setting up a theme park, to gather informatio
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