西王玉米胚芽油.ppt

Soybean oil, salad oil, rapeseed oil
Corn oil, peanut oil, sunflower oil
Olive oil, tea oil
Xiwang corn germ oil
A variety of blend oil
High-end category of upstream products
Corn oil category of high-end products
Fresh embryo/embryo sales at the same time
Product positioning
product presentation
The core group :The elderly in 40 to 60 years old
Career stability, concerned about the health of themselves and their families, and have practical action;
Reform and opening up 30 years of witnesses and the beneficiary, the backbone of the enterprises and institutions.
At present China is entering an aging society。
Pay attention to light diet, can't insist on
Pay attention to health, often without action
Olive oil has preconceived effect
The edge groups :QingZhongNian people 25 to 40 years old
Product positioning
Target consumers
Product family
Xiwang corn germ oil
At embryo products
Fresh embryo products
5L
4L


礼盒
1L
5L
3L
900ML
Gift box