创业与蓝海策略.ppt

[大陆高科技企业] EMBA之二
创业与蓝海策略
主讲人:曾宪章博士



May 13 , 2006
内容
A. 成功创业八大步骤 P 2—P 5
B. 创业十戒 P 6—P 9
C. 创造竞争优势 P10—P15
(a) 低成本策略
(b) 差异化策略
D. 创新
(a) 创新体制 P16—P17
(b) 创新案例 P18—P19
E. 蓝海策略 P20—P23
蓝海策略四大准则 P24—P26
蓝海案例 P27—P32
Background
1
ChinaLab:2001 ~ Now
~ 加速孵化器~
(a)上海:Acorn Asia 、北京、天津、深圳
(b) 提供Incubator、資金及Mentors
曉龍基金會:1992 ~ Now
~ Education , Environment & . ~
(a) 清大總裁班;上海大學EMBA;香港大學;南開大學
(b) 培訓上市企業:深圳TCL;北京東方電子;天津中環等
(c) Phone;LAN;LCD;ERP;Bio;
(d) 環保:美國ECO(益客)基金會;北京地球村;
在北京、四川、雲南各地大量種樹
東怡科技(E-TECH):1989 ~ 1997
~ pany ~
(a) CPE:Fax/Modem;ISDN/TA;Cable Modem
(b) Transmission:U-Gain;HDSL;H-Pipe;ADSL
全友電腦(MICROTEK):1980 ~ 1988
~ pany ~
(a) MICE (微電腦開發系統)
(b) Scanner (影像掃瞄器)
OCEAN: 1988 ~ Now
Organization of Chinese-American Entrepreneurs’
work (四海華人創業咨詢會)
玉山科技協會:1990 ~ Now
~ 全美華人最大科技協會,共15個分會
2
Motivation, Vision & Mission
Business Model & Plan
Building your Team
Market, Technology & Products
Customers & Value Proposition
Fund Raising & Financials
Incentives
Legal Matters
Starting up a essful Business
(8 Key steps)
3
Enjoy working in the puter
Like to solve technical problems
Pay attention to details & Numbers
Always look for Logic
Do NOT like deadline or make decisions
Do NOT Know much about finance
Do NOT enjoy working with people
Emotional about their way
Profile of a Scientist/Engineer
4
Vision to Change the World
(Realistic Vision)
Willing to Learn and Adapt
Open to Criticism
Realistic what can be done
Strong People skills
Emotionally Balanced
Drive, Confidence and prehensive Awareness of
Bigger Environment
Profile of an Entrepreneur
5
Statement

Management Team
(Match “Right” person with the function)
Model
Weapons
Quality
(“General”; NOT “Technical” Manager)
&D and Products
Capability
Capability of Finance,
( Ability to Raise Capital)
for Future and Growth
10 Key ess Factors
(十大成功因素)
6
创业十戒